Translating Marketing - Identifying My Unlimited Rice and Learning from Manny

Pls. read each of the following short articles and post your reaction on the appropriate discussion board in Vcoach on Facebook.

Here is where you post your reactions...
http://www.facebook.com/topic.php?topic=229&uid=108200742563139#!/board.php?uid=108200742563139

Here are the articles...

http://www.josephdeungria.com/2010/03/why-manny-pacquiao-brand-brings-home.html#links


http://www.josephdeungria.com/2011/03/no-ice-and-unlimited-rice.html

Required Task: Self and Course Evaluation

In the true spirit of marketing, asking the customers about his needs and the degree to which these were satisfied is the only way to improve.

So, pls. complete this final required task on or before April 2, 2011.

Print Ad based Medical Marketing Plans and 2 Last Assignments for the Course

3 Last Assignments (to compensate for the lower than expected scores from the midterm exams)

 

1. Your blog which has embeds of all your assignments for the course. We strongly recommend you create your free blog at blogspot.com because its google platform gives it an advantage for google searches. Your blog should contain embedded links of all your assignments for the marketing management class including your

•  chapter assignment
• 10 step individual marketing plan
• 10 step group marketing plan
• 20 year personal marketing plan
• 10 step plan for a medical print ad

2. Medical Print Ad analyzed using the 10 Step Plan format (be sure to put a copy of the scanned print ad within your presentation. The scanned image above was discussed in the class plenary. Also, there is no need to research information beyond what is indicated in the print ad. You can infer or make your best guesstimate from data within the print ad. Website ads are not acceptable.

 

3. End of Class Survey using this link:

 

http://www.hypermarketing2.com/2010/11/on-line-form-7-end-of-class-survey.html

 

For all these assignments, pls. do the following:

 

• email to your respective marketing professors,
• post in slideshare,
• post slideshare link in Facebook discussion board and
• embed the slideshare presentation in your blog on or before Jan. 19, 2011.

Late assignments earn at the following deductions (from the highest possible grade of 4.0)

• -0.5 deduction (submitted Jan. 20 to 26),
• -1.0 deduction (submitted Jan 27 to Feb 15),
• -1.5 deduction (submitted Feb. 16 to Mar 1),
• -2.0 deduction (submitted Mar 2 to Mar 30)

 

10 Step Product Marketing Plan

Dear all

Here is the template and sample discussed in class for the 10 Step Product Marketing Plan.

http://www.hypermarketing2.com/2010/06/10-step-marketing-plan-template-and.html

The choice of topic is a crucial decision. Choose something that is medically related that is small enough to handle and big enough to matter. For example: too big is the national health plan for the Philippines while too small is addressing the medical needs of 1 family. Choose topics where you have access to resources either via interviews, resource persons, data from company records or from the internet. You can assure your sources that we can mask the data so as not to have confidentiality problems. For example,  instead of reporting 20 M sales and 2 M profit, we can report proportional numbers like 10 M sales and 1 M profit.

The professors don't need to approve the topic beforehand. But it is first come first served on choice of topics. To see what topics have been submitted, pls. click on the following link

http://www.facebook.com/visiondriven.coach?v=app_2373072738&ref=ts#!/topic.php?uid=108200742563139&topic=136

As of Oct. 29, I have not seen topics posted on the above link. I have received 1 submission via email but this does not count as the rest of the students wont be able to see this.

Here is the schedule as discussed in our class last Oct. 11

  

Oct. 31, 11:59 pm – Post topic and groupings in discussion board FB, “vcoach”

Nov. 7, 11:59 pm – Last chance to change topic

Nov. 30, 11:59 pm- Last day to email and post Facebook link of your individual powerpoint report on the same topic

Jan 8, 11:59 pm- last day for group report; email and FB link 

Jan., 10 meeting and reporting of the 10 step product marketing plans.

Happy marketing!

Prof. Bong De Ungria

Prof. Danny Barrenechea

Prof. Gennie De Guia

High Performance Highly Personal Marketing Plans for your brand

For the student guide, click the link below...


More samples at http://slideshare.net

Search for "20 year personal marketing plans" or "joseph de ungria"

http://www.hypermarketing2.com/2010/10/20-year-high-performance-highly.html

Be sure to email to
vcoachclass@gmail.com for Prof. De Ungria's class
dwb_ateneo@yahoo.com  for Prof. Barrenechea's class
genevieve.gandia@gmail.com for Prof. De Guia's class

and post the link on Facebook
search for "vcoach" and go to discussions


Cheers

Coach

Want to Hear A Medical Marketing Forum in your Car while Driving?

Did you know that there are now 2 event websites for the first ever Medical Marketing forum? These are:

http://boost2010.webs.com

http://asmph2010media.wordpress.com

Since the contents of the marketing forum will be used for class discussions and midterm exams not only of YL8 but possibly for future batches as well, additional requirements for the forum organizers include:

1. Getting all or most of the speakers to sign a document saying that they are agreeing to their pictures and qualifications posted at the even website,  video footages of their talk being posted in youtube, their powerpoint lectures posted on the event site, and their voices recorded during the talk, saved in mp3 format for burning to CD which students can use to listen to while driving. The same document will also say that all these will be for non-profit, educational purposes only and will be clearly linked to the July 21 medical marketing forum. The speakers can select giving permission to all or only part of the items listed above (for instance, they may agree to the powerpoint but disagree on youtube by just checking "boxes" in the document, similar to a multiple choice format.

2. Doing #1 and submitting the final website and CD, 1 week after the July 21 forum.

For any questions, pls. feel free to text 0917-8571089. Thanks!

Prof. Bong De Ungria

Reminder: This is how your grades are being computed

ASMPH Grading System for the Marketing Management Course (Downloadable)

View more presentations from Remigio Joseph DeUngria.

Marketing Forum Checklist

Fwd: Re ASMPH Marketing Forum

Hi Cristal

The other reason your email did not get published in the blog is that the blogger email address is wrong (should be asmph and not asph). Am resending this so that this discussion is posted on-line.

Regards
Prof. De Ungria

---------- Forwarded message ----------
From: ASMPH marketing <asmphmarketing@gmail.com>
Date: Thu, Jul 8, 2010 at 11:58 PM
Subject: Re: Re ASMPH Marketing Forum
To: Cristal Laquindanum <tal2lazy2work@yahoo.com>
Cc: asphmarketing.2010@blogger.com, Marketing <ASMPH_MktgForum_EVENgroups@yahoogroups.com>


Hi Cristal,

I hope this reply still meets your schedule. Despite using legitimate antivirus software, my computer got hit by a virus and crashed last week.This is why I did not get this email right away.

Anyway, I am attaching my digital signature. Or you can actually show this email as proof that I have noted and approved your letter.

For any future queries, can you pls. send me an email again but follow up right away with a call to 216-9743 or 0917-8571089. Both are globe duo numbers so i will be always responding quickly to your requests.

Meanwhile, as I notice that this email is cc to a yahoogroups, may I request the leaders of the 2 groups to send us an update as far as:

1. confirmed speakers and their topics
2. speakers who are still unconfirmed and their topics
3. back up plans in case the unconfirmed speakers are not available.

Also, pls. ask everyone to check their email on the guidelines for the forum which have been sent in a separate email, will also be useful to receive any questions that are still pending via email or phone call.

Regards

Prof. De Ungria

On Tue, Jun 29, 2010 at 4:59 AM, Cristal Laquindanum <tal2lazy2work@yahoo.com> wrote:

Hello Sir!

I'm Cristal Laquindanum, your student from the afternoon batch in the Marketing Forum. I sent a letter to Dr. Concepcion, director of the Professional Staff Department of The Medical City regarding inviting consultants, residents, and interns in our marketing forum. She agreed to do so but is requesting for the letter to include your signature as well. Since we virtually have no time to get out of the hospital because of clerkship, we will not be able to go to the Rockwell Campus to let you sign. If you could kindly provide us a digital signature, that would be greatly appreciated. If you have other suggestions on how we'll be able to grant Dr. Concepcion's request, it will be greatly appreciated also. Attached is the letter that we gave Dr. Concepcion's department. 

On a side note, it is really a challenge to handle both degrees especially in clerkship. We're doing the best that we can so that the forum will turn out great. 
 

Cristal Ann G. Laquindanum
Ateneo School of Medicine and Public Health
Pioneer Class of 2012
(0915) 4569846
cristal.laquindanum@yahoo.com

How to submit your Chapter Assignment on-line on-time

Dear all

Your chapter assignment is due by May 11, Tuesday 11:55 pm.

Late submissions will be deducted accordingly (submitted May 11, 11:56 pm to May 12, 7:59 am, deduction of 0.5; submitted after May 12, 7:59 am until May 12, 5 pm deduction of 1.0 on total grade (grade scale where 4.0 is highest). Additional deduction of 1.0 for submissions after May 12.

For students in all 3 sections, pls. submit via email to asmphmarketing@gmail.com and to the work email designated by your professor

For students of Prof. De Ungria, aside from sending it to asmphmarketing@gmail.com, send it also to his ateneo email address:  vcoachclass@gmail.com.

For students of Prof. Barrenechea,  aside from sending it to asmphmarketing@gmail.com, send it also to his email address: dwb_ateneo@yahoo.com.

For students of Prof. De Guia, pls. wait for her announcement on her work email that will be used in addition to asmphmarketing@gmail.com.

Thanks!

Prof. De Ungria

Fwd: Test Send to ASMPH blog

Dear all,
This message was sent from my email. Make sure that all your email has your name as the sender so we can know the source of the question, comment or answer.
Also, it is good practice to check the blog site if your message indeed posts. If the email address is wrong, this wont post on the class blog. Fyi, I made 2 mistakes before this test send finally came out.

Thanks
Prof. De Ungria

Class Announcements as of May 10

The on-line forum where students see the latest class announcements is http://asmph.blogspot.com/

To post a question to this forum, simply send an email to:
asphmarketing.2010@blogger.com

All students and professors can see their emails published almost instantaneously to the on-line forum.

Electronic copies of student assignments must be sent to: asmphmarketing@gmail.com. This email can be accessed by all 4 marketing professors handling this course.

REMINDER: Deadline to submit your individual chapter report via email is 11:55 pm of May 11. Pls. send this to asmphmarketing@gmail.com. Late submissions will incur a deduction of at least 0.5 points from the final report grade (example, if the late submission is graded as 3.5, the adjusted grade is 3.5 - 0.5 = 3.0).

By: Prof. Bong De Ungria

Why the Manny Pacquiao Brand Brings Home the Money

That Manny Pacquiao won over Joshua Clottey is not that difficult to answer to even an occasional boxing fan.  Nor will it be something that marketing or business students would learn from.

The bigger question is: why is the Pacman brand so popular that it is able to catch the interest of millions of people around the world, generate millions of PPV (pay per view) buys and inspire 50,994 people to watch it live?

What differentiates the Pacman brand from the thousands of other brands in the boxing world? Why does Pacquiao the brand bring home the money which others cant?

If you are a marketing management student at the Ateneo Graduate School of Business or the Ateneo School of Medicine and Public Health, you are encouraged (READ as: required) to click on the comments portion after this article to share your views. Also, in your answer, try to relate your arguments to marketing principles and concepts.

If you are not sure on how to get to the comments, portion, click on this link

HyperMarketing 2.0: Highly Personal, High Performance Marketing for the Brand Called You

Hypermarketing 2.0 represents Highly Personal, High Performance Marketing for the Brand Called You and for the Company You Belong To, a new paradigm that I developed. The 2.0 suffix - denotes the next and higher level of marketing, aside from being a direct reference to the 2 hypers- highly personal and high performance. The other significance of the 2.0 is that it represents personal and corporate marketing. I propose that the concept is really new: if you google "hypermarketing", there are "no search results" in any on-line dictionary or wiki (as of March 7 2010 anyway).

The underlying premise of hypermarketing is that to achieve breakthroughs in a company's marketing results, it is absolutely essential that individuals who form part of the organization consider themselves as individual brands that need to use marketing principles as well. Company brands outperform competition only if its employees have outstanding personal brands. A great example is Apple and Steve Jobs. Apple is the innovative and global brand almost everybody admires because of the personal branding of Steve Jobs. Take out Steve Jobs and the Apple brand is diminished.

While personal branding is a decade old concept, this has been explored entirely on the individual level with very little linkage to its impact on companies and organizations to which a person belongs to. Strategic marketing for corporations has been a long-accepted must, but the approach provided limited focus on the personal brands of the people tasked to develop and implement it. Even in schools and universities, there is a lopsided emphasis on corporate marketing with very little attention to the equally important dimension that is personal branding and individual marketing.

Another key feature of the hypermarketing philosophy is that true marketing power comes from within- from individual personal brands in organizations combining and synergizing to a greater corporate brand. It is therefore important to develop and inspire personal brands as a necessary prerequisite to create, maintain and defend high performing corporate brands.

The “hyper” tag has been used to represent going beyond the “ordinary”:

• In Mathematics, hyper is a prefix that denotes a fourth or higher dimension, as in hypercube or hyperplane.

• In Physics, hyper as a prefix denotes a phenomenon that is above the superlevel (hypersonic for exceptionally high speeds and hypernova for exceptionally large stars). In Starwars, Startrek and other sci-fi movies the use of hyperspeeds and hyperspace was frequently used to denote the highest velocities needed to instantly go to another dimension or jump to another part of the universe.

• In Computers, hyperlink is a common term used to allow a direct jump or connection to another part of the same document or to a totally new document, thereby saving time and effort.

• In Retailing, hypermarkets are very large superstores which offer merchandise sold in both supermarkets and department stores.

In the movie, "You've Got Mail", one of the most profound lines spoken by Tom Hanks character, when he was offering an excuse for the closure of Meg Ryan's competing business was: "It's just business, not personal." To which Meg Ryan replied: "Everything starts from being personal." When we use this movie as a management case in class, I always remind my students that the line between business and personal breaks down when an underperforming brand or business results in people losing their jobs or living a lesser quality of life.

I propose that it is now time for hypermarketing 2.0 as everything is both business and personal.

Prof. Bong De Ungria
Concept Creator of Hypermarketing 2.0 and Contamination Marketing

http://hypermarketing2.com/
http://www.contaminationmarketing.com/

Marketing to the 28 Million On-line Pinoys: Engagement not Interruption

These are picture highlights of the 19th Ateneo Graduate School of Business (AGSB) Marketing forum held last Feb. 26, 2010 at the APS Amphitheater. Theme was: "Understanding and Measuring Customer Satisfaction: On-Line and Of Cars" with Dr. Donald Patrick L. Lim, President & CEO of Yehey.com and Mr. Brian Walters, Vice President (Europe) of JD Powers and Associates as featured speakers.

Let's understand why the on-line Pinoy ranks among the world's best- and how we can directly and profitably engage them with our brands.

19th Ateneo Marketing Forum On Online Customer Satisfaction

View more presentations from Remigio Joseph DeUngria.

The Greatest Salesman in the World

Here are 10 life-changing principles that Og Mandino shared in his best-selling book.

1. I will form good habits and become their slave (Today I begin a new life)

2. I will greet this day with love in my heart.

3. I will persist until I succeed.
4. I am nature's greatest miracle.
5. I will live this day as if it is my last.
6. I am the master of my emotions.
7. I will laugh at the world-this too shall pass
8. I will multiply my value a hundredfold.
9. I will act now.
10. I will pray for guidance.

I highly recommend you visit his site: http://www.ogmandino.com/

By: Remigio De Ungria (Dec. 24, 2009)

A Marketing Plan for Life

Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field!

Here is the summary of some of these principles from the book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried

1. Define Business- Who Am I?
2. Assess Market- Capitalize on Strength
3. Identify Primary Target Market- Discovering Real Me
4. Launch Strategy- Find Niche & Risk
5. Weather Product Life Cycle- Innovate Continuously
6. Balance Mix- Build My Brand
7. Expand Reach- Create My Legacy
8. Campaign Ad- Reawaken Creativity
9. Plan Distribution- Share Time & Energy
10. Achieve Sales- Reaching Goals
11. Analyze Profit and Loss- Keep Score
12. Seek Opportunities- Make Dreams Real

In our AGSB marketing management class, each student will create  a 20 year  personal marketing plan that will contain among other things: vision/ mission; business portfolio, strategies and tactics and the short and long term goals. The marketing we learn in class is business AND personal.

Coach Bong De Ungria (Dec. 8, 2009)

Learn Marketing Strategy from TV commercials

A TV commercial represents the execution of a strategic marketing plan in as little as 15 seconds. Each detail is carefully planned and supports the brand image and unique selling proposition that a company wants to communicate to its audience. There is great value in reverse-engineering a commerial and discovering who the primary target market is and what needs, wants and demands are important to them, what is the product positioning and how it is supported by the marketing mix (price, product, promo, place) in the context of what competition is doing in that particular industry.

Here are select commercials used to promote persons, products, services, ideas and institutions.  Click on the Digital Video Library link on the right column of this blog or go to  http://bongdeungria.tumblr.com/