Here is the template and sample discussed in class for the 10 Step Product Marketing Plan.
http://www.hypermarketing2.com/2010/06/10-step-marketing-plan-template-and.html
The choice of topic is a crucial decision. Choose something that is medically related that is small enough to handle and big enough to matter. For example: too big is the national health plan for the Philippines while too small is addressing the medical needs of 1 family. Choose topics where you have access to resources either via interviews, resource persons, data from company records or from the internet. You can assure your sources that we can mask the data so as not to have confidentiality problems. For example, instead of reporting 20 M sales and 2 M profit, we can report proportional numbers like 10 M sales and 1 M profit.
The professors don't need to approve the topic beforehand. But it is first come first served on choice of topics. To see what topics have been submitted, pls. click on the following link
http://www.facebook.com/visiondriven.coach?v=app_2373072738&ref=ts#!/topic.php?uid=108200742563139&topic=136
As of Oct. 29, I have not seen topics posted on the above link. I have received 1 submission via email but this does not count as the rest of the students wont be able to see this.
Here is the schedule as discussed in our class last Oct. 11
Oct. 31, 11:59 pm – Post topic and groupings in discussion board FB, “vcoach”
Nov. 7, 11:59 pm – Last chance to change topic
Nov. 30, 11:59 pm- Last day to email and post Facebook link of your individual powerpoint report on the same topic
Jan 8, 11:59 pm- last day for group report; email and FB link
